The Alliance Program
Large Manufacturer
The SourceMark Alliance Program provides entrepreneurs, inventors, and pioneers in the healthcare space, as well as medical technology companies and medical device manufacturers, a conduit with which to commercialize their product or renew focus on non-crucial product lines. We seek out those products that improve upon an under-performing legacy product or is a new market invention which positively impacts the delivery of care within the clinical setting. Our Alliance Program combines the brightest in innovation with our proven market expertise, systems, and resources to accelerate speed-to-market of these solutions.
Large Manufacturer
Leaders and producers of medical devices experiencing challenges with market viability, commercialization, market access, or growth can leverage our Alliance Program for a dedicated focus on an under-performing product or category. With expertise in 40+ product launches within domestic, international, GPO, and IDN markets, our team can provide true growth and adoption expectations while avoiding common errors in growth strategy. Our Alliance partners benefit from rapid manufacturing support, sales and marketing expertise, GPO contracting, and access to leading clinical thought leaders for clinical assessment to accelerate a product’s speed to market and open up access to key buyers within the industry.
Product Development & Manufacturing
Get help navigating the waters of obtaining your patent and product licensing in the proper countries, not only for U.S. commercialization, but also for global manufacturing. We help ensure you have the right patents in the right countries to avoid creating a potentially competitive environment in a country where a patent has not been obtained. We also work with manufacturers all over the world who can help source raw materials for development of your product’s manufacturing, quality, and packaging. We can guide you through the process of scaling your product to production, from rapid prototyping all the way down to full-scale manufacturing, so you’re prepared to take your product to market.
Investor Support
We can help acquire financing for your product through our partnerships, relationships in the industry and with private equity firms, from our own management, or straight from SourceMark through a shared relationship model.
Supply Chain/Warehousing
We assist with forecasting and planning for realistic manufacturing and adoption expectations. Based on those growth predictions and by engaging our supply chain team, we can help better anticipate the manufacturing need for your product or device.
Regulatory Approvals & Clearances
We guide you through the process of finding predicate devices for a 510(k) premarket clearance pathway or, if it’s an innovative technology, we can help guide you through the Premarket Approval (PMA) process to validate that your new device or technology is safe and effective for use.
Commercialization
Five regional vice presidents and 50+ field-based individuals that cover the country mean sales support and exposure for your product across the entire United States. We develop both top-down and bottom-up sales strategies to be able to win at the individual, hospital, and IDN level. We also help refine your target market, identify and execute marketing strategies that align with the executive and field sales activities, and maximize the messaging and positioning of your product to simplify and shorten the buying process for hospitals and health systems.
Clinical Training & Implementation
Take advantage of SourceMark’s clinical educators who can support the implementation and ongoing training process for your product. We help develop training activities and materials so that clients can not only onboard to the new product, but also train their own staff as they have turnover. Additionally, we have the resources to execute those initiatives and training plans as needed as part of the closing of your sales deals.
National Accounts & GPOs
Utilize our group purchasing organization (GPO) and integrated delivery network (IDN) relationships to accelerate a product’s speed to market and open up access to key buyers within the healthcare marketplace. Our team has extensive experience in working with multiple GPOs and IDNs to help you navigate contracting and support large-scale adoption and revenue growth for your product. As a Minority Business Enterprise (MBE), we can break through some of the barriers other organizations can’t.
Distribution Channel Opportunities
SourceMark has established relationships with some of the major players in the market including Cardinal Health, McKesson, Owens & Minor, Concordia Healthcare Solutions, and Medline. Leverage these relationships to expand the number of facilities that can warehouse and distribute your product and help streamline the adoption and large-scale access of your product into the 5,000 hospitals and 4,000 surgery centers across the country.
Support & Service
Leverage SourceMark’s highly experienced customer service team to properly support hospital buyers and supply chain partners. In the event there are issues, complaints, or service needs, our team already has the processes and systems in place to be able to support those needs and ensure those customers remain loyal.
Product Development & Manufacturing
Get help navigating the waters of obtaining your patent and product licensing in the proper countries, not only for U.S. commercialization, but also for global manufacturing. We help ensure you have the right patents in the right countries to avoid creating a potentially competitive environment in a country where a patent has not been obtained. We also work with manufacturers all over the world who can help source raw materials for development of your product’s manufacturing, quality, and packaging. We can guide you through the process of scaling your product to production, from rapid prototyping all the way down to full-scale manufacturing, so you’re prepared to take your product to market.
Investor Support
We can help acquire financing for your product through our partnerships, relationships in the industry and with private equity firms, from our own management, or straight from SourceMark through a shared relationship model.
Supply Chain/Warehousing
We assist with forecasting and planning for realistic manufacturing and adoption expectations. Based on those growth predictions and by engaging our supply chain team, we can help better anticipate the manufacturing need for your product or device.
Regulatory Approvals & Clearances
We guide you through the process of finding predicate devices for a 510(k) premarket clearance pathway or, if it’s an innovative technology, we can help guide you through the Premarket Approval (PMA) process to validate that your new device or technology is safe and effective for use.
Commercialization
Five regional vice presidents and 50+ field-based individuals that cover the country mean sales support and exposure for your product across the entire United States. We develop both top-down and bottom-up sales strategies to be able to win at the individual, hospital, and IDN level. We also help refine your target market, identify and execute marketing strategies that align with the executive and field sales activities, and maximize the messaging and positioning of your product to simplify and shorten the buying process for hospitals and health systems.
Clinical Training & Implementation
Take advantage of SourceMark’s clinical educators who can support the implementation and ongoing training process for your product. We help develop training activities and materials so that clients can not only onboard to the new product, but also train their own staff as they have turnover. Additionally, we have the resources to execute those initiatives and training plans as needed as part of the closing of your sales deals.
National Accounts & GPOs
Utilize our group purchasing organization (GPO) and integrated delivery network (IDN) relationships to accelerate a product’s speed to market and open up access to key buyers within the healthcare marketplace. Our team has extensive experience in working with multiple GPOs and IDNs to help you navigate contracting and support large-scale adoption and revenue growth for your product. As a Minority Business Enterprise (MBE), we can break through some of the barriers other organizations can’t.
Distribution Channel Opportunities
SourceMark has established relationships with some of the major players in the market including Cardinal Health, McKesson, Owens & Minor, Concordia Healthcare Solutions, and Medline. Leverage these relationships to expand the number of facilities that can warehouse and distribute your product and help streamline the adoption and large-scale access of your product into the 5,000 hospitals and 4,000 surgery centers across the country.
Support & Service
Leverage SourceMark’s highly experienced customer service team to properly support hospital buyers and supply chain partners. In the event there are issues, complaints, or service needs, our team already has the processes and systems in place to be able to support those needs and ensure those customers remain loyal.
How Our Process Works
Getting Started - Less Than 60 Days
Meet with Our Product Team
Share About Your Product & Market
Complete our Partnership Questionnaire
Executive Approval Meeting
Define the Partnership - 60 to 90 Days
Kick-Off SourceMark Cross-Functional Team
Provide Operations & Supply Chain Product Questionnaire
Collaborate with Sales & Marketing on Messaging, Positioning & Materials Needed for Launch
Build a Multi-Year Business Case
Agree on Revenue and Operations Plans
Launch Our Relationship
Develop a Launch Plan
SourceMark Partnership Contract Executed
Sales Team Product Training
Product Launch
Post 90-Day Review
Diversity of Thought
Diversity of thought allows us to hear new ideas, apply different approaches, and gain access to additional solutions that respond to client needs. We focus on harnessing unique perspectives and ways of thinking to drive both innovation and engagement, create conversations that stimulate original ideas, and yield positive friction that makes our team higher performing.
Diversity of People
We believe diversity of people gives us a unique understanding of what our clients and their patients experience and allows us to empathize with those clients, patients, and partners alike. Diversity in our organization facilitates meaningful, enriching relationships with safety-net hospitals (SNHs), group purchasing organizations (GPOs), and integrated delivery networks (IDNs) and lends itself to heightened market awareness for the advancement of healthcare for all.
Diversity of Background
Differing backgrounds and experiences breed innovation and original ideas and fuel new strategies that create growth opportunities. We foster an environment where everyone can feel safe bringing their unique perspectives forward and enable nonlinear thinking and adaptability to drive the insights needed for innovation.
Diversity of Innovation
SourceMark recognizes that diversity is critical to fostering innovation and delivering exceptional value to our clients. Our belief is that ideas which innovate the clinical experience can come from anywhere in or outside the organization. We are committed to engage with those who have innovative product ideas and understand the value of partnering with inventors, entrepreneurs, and pioneers in the healthcare marketplace.
